THE FRENCH ARE GENIUS!

LE CONCEPT

The ball point pen Bic, the K-Way, the pop up tent and even the bra! All of these were invented in France!

Discover the latest bright idea, the invention which will revolutionise our daily lives and become, and why not? a flourishing business, that is the challenge in this competition and for the jury selected for this totally new contest.

From Monday to Thursday, every day, Valérie Damidot and Paul Morlet will do everything to find that rare pearl amongst three inventors applying as criterion:

-The originality: is the invention truly new?
-Utility: Will the new product revolutionise our daily lives?

But the ultimate mark, that of customer satisfaction, is given by a panel of consumers! Would I buy it or would I not buy it? It must be convincing to win.
The competition will be rude because all contestants are convinced that they have the best idea.

Friday, at the time of the final, the four best inventions of the week will compete before an exceptional jury: Léon-Claude Duhamel, the inventor of K-Way, Sandra Le Grand, successful business woman and speaker, and Sébastien Forest, founder of Allo Resto.

Three inventors of genius who had a good idea at the right time and made it into a real business.

Who will be able to convince the jury that their invention deserves first place? Who will be the inventor of the week that wins €3,000?